Why Dentists Need to Think Beyond the Clinic
In today’s healthcare landscape, being a great clinician isn’t enough. Rethinking the Role of a Dentist Not long ago, the role of a dentist was clearly defined: diagnose, treat, and restore. That was it. But today, that definition is evolving. Dentists are no longer just clinical practitioners. We’re educators, communicators, leaders, and sometimes even content creators. We're expected to understand branding, patient experience, digital strategy, and yes, business. The role is expanding, and so must we. My Journey: From Drill to Digital I studied dentistry at university, driven by a passion for healthcare and the human aspect of healing. Alongside this path, I explored other fields such as business, digital marketing, and content creation. And yes, I even wrote a book. From the outside, it might seem like I was moving in too many directions. But from the inside, it felt like I was building something whole, a broader foundation for the kind of healthcare professional I wanted to b...